The F word: Using fonts for your creative projects

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What the font?  What even is a font anyway, and what’s a typeface? “In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features. Each font of a typeface has a specific weight, style, condensation, width, slant, italicization, ornamentation, and designer or foundry (and formerly size, in metal fonts).” Thanks, Wikipedia.  Most people use the terms font and typeface interchangeably…and I’ll be using the term font for this article. Understanding font licences As with stock photos and stock images, use of fonts is subject to … Read More

The best free online graphic design tools for making social media graphics

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Let’s face it, we’re either not all pro graphic designers, don’t have the patience to learn how to use Illustrator, or don’t have the dough to pay for Adobe Creative Cloud.  Or maybe all three.  But consistent branding doesn’t have to be a distant dream – there are a handful of great online graphic design tools out there that will help you to achieve beautiful, cohesive social media graphics, as well as graphics for your emails, blog and website too. Here’s a quick round up of 7 of the best free online graphic design tools available.  Desygner Desygner allows you … Read More

12 reasons why your website matters

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First impressions count. We hear “don’t judge a book by its’ cover” all the time, but it’s human nature – we all do it.  These days, everything is online, and with more and more smart phone users, everyone wants everything at their fingertips, so if you don’t have a great looking website, your potential customers will move on to the next one. Here’s why your website is important: Having a website makes you seem more trust worthy to potential customers.  It’s also a good home for any testimonials you’ve gathered, to inform any potential customers why working with you will … Read More

Why scheduling your social media content will up your game PLUS a free template

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We’ve all been there; it’s Friday night, you’re out with friends/family, maybe you’re curled up on the sofa in your PJs with a good book, maybe you’re only just getting ready to go out – but whatever it is, it’s late, and you haven’t posted on social media today.  Crap. It’s not that you forgot, it’s that you’re just feeling uninspired today and haven’t known what to write about, or you didn’t edit any images to share, or you didn’t find any good content to shout about.  Whatever it is, you didn’t do it. (Sh)It happens. And here’s why it … Read More

13 websites for beautiful (and free) stock photos

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I strongly believe that running your own business is all about working smarter.  Searching for beautiful stock photos can be really time consuming and expensive. I’m an advocate for paying ALL creatives for their products and services, but there are some wonderful people out there uploading their stock photos to websites for distribution, and for free. We love you, you wonderful people. So we’ve all been there…sometimes you get an idea for a topic and you’re really fired up to write about it, you perfect your message and you’re ready to publish your blog post, your Facebook post or your … Read More